Audience Measurement

Software Solutions

MRI software solution for audience measurement

  • Get information about how many and which kind of people is listening to your radio program, watching your TV-show or your advertising clip
  • Use audience measurement to optimize your targeted advertising campaigns
  • Measure advertising campaign coverage and reach
  • Evaluate the effectiveness of your media plans
  • Get real-time data on your consumers’ behavior and habits, e.g. the nature of the audience, the amount of time spent viewing, content viewed, the type of display utilized etc.
  • Monitor the competition
  • Monitor consumer behavior and content usage with mobile devices
  • Develop mobile applications for audience measurement

Contact Us to enhance your audience measurement application