Connect the passive TV medium with the digital world and active consumers
Engage viewers in shows, games and polls and make them part of a TV program even beyond live viewing
Empower viewers by allowing them to comment on TV content and influence broadcast content
Automatically check-in to the TV channel or series the user is watching
Offer a Social TV chat feature to share consumer information and thoughts about the TV program with friends
Recognize and understand who is watching what, when and where (audience metering)
Provide enhanced guidance and accelerated browsing of interactive TV guides
Overcome broadcast latencies and offer synchronized content on the second screen in real-time
Synchronize interactive and value-adding content to the broadcast timeline such as content-specific background information, store links, synchronized social news feeds and synchronized ads
